Getting more Google reviews, honestly
Almost every business asks for reviews eventually. The ones that get them ask every customer, every time, without deciding first who deserves to be asked.
Two things decide how many reviews you get: how many people you ask, and how little work the ask takes. Most businesses lose on both. They ask occasionally, when someone remembers, and they ask in a way that ends with the customer having to go and find the listing themselves.
The moment matters. An hour or so after the appointment, while it is still fresh and the customer is not yet back into their day, does far better than a week later. It also has to be one tap: a link straight to the review box, not to a homepage the customer then has to navigate.
The part that gets businesses in trouble is review gating: asking how it went first, then sending only the happy ones to Google and quietly routing the unhappy ones to a private form. Google prohibits this outright, and the penalty is not a warning about one review, it is your reviews being removed and your listing put at risk. Do not build it, and do not buy a tool that offers it.
The honest version works better anyway. Everyone gets the same link and the same ask. A bad review that turns up alongside genuine ones and gets a calm public reply reads as a real business, which is exactly what a stranger is trying to work out when they read the page.
Tell me what you are losing.
Thirty minutes on a call. I will tell you what we would build, and honestly whether it is worth it.